czwartek, 23 października 2014

When should you throw out your makeup? | Cosmetics shelf life & how to extend it

Let’s be honest: how often do you  maintain your cosmetics? And no, it doesn’t count that you use them on daily basis, but the date when you opened them for the first time! 78% of women have no idea that their beauty products have a shelf life so they wear makeup past its expiration date. And you don’t want to be in that group, right? Luckily for you I’m coming with this post to help you with that issue! :)

piątek, 17 października 2014

Appealing to senses: hearing, touch and taste | Marketing tricks that make us buy (Part III)


Companies want their customers to stay in the store as long as possible, so it’s very important to make us feel comfortable while shopping. The appropriate atmosphere in the store makes us more willing to spend money, and appealing to all of our senses not only makes us (customers) attached to the company, but also keeps us coming back to their stores again and again.

The senses of sight and smell are the most important for marketers, but in sensory marketing ads appeal also to 3 other senses: hearing, touch and taste... and today I’ll tell you a little bit more about them as well.

wtorek, 14 października 2014

Appealing to senses: smell | Marketing tricks that make us buy (Part II)

Photo: (Sam Bosma)

I’ve already written about the sense of sightin sensory marketing and in today’s post you can read about the sense of smell. Do you know which of the smells help sell products and why? If not, keep reading! :)

niedziela, 12 października 2014

Appealing to senses: sight | Marketing tricks that make us buy (Part I)


Not so long ago, I informed you that there’ll be a series of posts on my blog about marketing tricks that make us buy byappealing to our senses. So today I would like to show you how companies make use of sensory marketing engaging our sense of sight in order to encourage us to purchase their products. 

piątek, 3 października 2014

10 great ways to stay motivated and get things done | Part II

Make things happen


In my last postI presented you 5 ways to motivate yourself to get work done. Today I’ll share the second part of that post with my other 5 favourite methods, but this time they are easier to adopt in life. ;)

środa, 1 października 2014

10 great ways to motivate yourself and get things done | Part I

I think all of us (or at least the vast majority) would like to achieve success in life, so we try to pursue it. Unfortunately there are often many obstacles in our way that we have to overcome and we also have bad days or moments of doubt… At such moments we need a big dose of motivation which will give us a kick to get us moving into taking action. We are all different and some stimuli will not necessarily motivate us as much, as they motivate others. That’s why I'd like to share my favourite methods for overcoming moments of laziness and show you how to get back on the right track. So, here we go! :)